01Check suitability
Check whether chat ads suit your offer.
We define who the offer is for and what action the ad should encourage. This is a new channel so we do not assume it suits every business.
Paid advertising in ChatGPT · New service
Show up while a customer is comparing options and deciding what to do.
ChatGPT has opened its advertising platform to businesses in Israel. We have studied the platform and its operating model and can now begin building campaigns. This is still a new channel so we start with a test budget measure contact actions and review actual enquiries and expand only after the data gives us a reason.
OpenAI
Conversation intent comes first
Google campaigns often start with a search term. Here we need to understand what a person is trying to choose compare or solve inside the conversation. The campaign and message are built around that moment.
An ad that does not pretend to be an answer
The ad is labeled and appears separately from the ChatGPT answer. We write it to continue the conversation and give the person a real reason to visit the site.
A landing page that continues the idea
A person who clicks should reach a page that answers the same need. We can build the page and connect it to the campaign so the path from conversation to lead is clear.
Measurement from click to lead
We connect tracking to forms calls and WhatsApp. Clicks alone are not the result. We check how many enquiries came in and what each one cost.
A controlled test in a new channel
There are not yet years of local benchmarks to rely on. We define what we are testing how long the test runs and what needs to happen before we continue.
Part of a wider media plan
ChatGPT Ads does not have to replace Google Meta or TikTok. We choose the channel according to the audience and the stage they are in and connect channels when it makes sense.
FROM CONSIDERATION TO ACTION
The path from a conversation to the business.
The ad does not enter the answer and it does not buy a recommendation. It appears as a separate unit at a relevant moment and continues to a page that is ready to measure the lead.
ClickLanding pageLeadMeasured
The OpenAI symbol is shown only to identify the service. alma studio is not an OpenAI partner and does not represent OpenAI.
NOT THE SAME THING
GEO compared with ChatGPT Ads
| Organic visibility · GEO | Paid media · ChatGPT Ads | |
|---|---|---|
| Where you appear | Inside the answer written by the AI engine | In an ad unit clearly separated from the answer |
| What you pay for | There is no charge for an appearance or click | You set a budget and pay under the campaign billing model |
| What affects it | Clear information on the site and credible mentions across the web | Campaign relevance creative landing page and bid |
| How it is measured | Mentions in answers site visits and leads | Impressions clicks conversions and cost per lead |
| The job it does | Builds authority over time | Tests demand now with a defined budget |
THE PROCESS
What we actually do
Check the fit
We define the audience and what they may ask before buying. If the channel is not a good fit or another channel should come first we say so before any money is spent.
Build the test
We prepare the messages ads and landing page. We define what counts as a lead and the budget the business is prepared to invest in learning.
Launch the first campaign
We launch to a defined audience and watch impressions clicks and leads. We do not change everything after one day and we do not let the campaign run without oversight.
Learn and decide
We check which conversations and messages brought suitable people. We improve what worked and stop what did not justify the budget.
Projects and process
Checking whether ChatGPT ads fit the business
01Check suitability
0103
Check suitabilityProcess step
02Ad and destination page
Prepare an ad and a page explaining the offer.
If we decide to test the channel we prepare a clear message and a relevant page. We also decide which enquiry or action to measure.
03Decide what comes next
Review impressions and enquiries before increasing spend.
After the test we compare activity with enquiries received and decide whether to continue adjust or stop. This is a new service so we start carefully.
First check whether the channel fits the business.We decide what an initial test should teach us before expanding activity.
WHAT YOU GET
What the service includes
A fit check for the business and its offer
A properly structured advertiser account and campaign owned by the business
Audience conversation intent and campaign goal definition
Ad copy and visual assets where needed
A new landing page or improvements to an existing page
Lead tracking for the website phone and WhatsApp
Ongoing monitoring and improvements based on campaign data
Clear reporting on budget clicks leads and cost per lead
BEFORE YOU CALL
Questions people ask us
Can businesses in Israel advertise in ChatGPT now?
Yes. The advertising platform is available to advertisers based in Israel. The product is still new and changing so we confirm the options available in the account during setup.
Is this a new service for you?
Yes. We have studied the platform and its operating documentation and built a process for a first campaign. We do not have a long history in this channel yet so we do not present forecasts as proven results. We start with a measured test and report exactly what happened.
What is the difference between ChatGPT Ads and GEO?
GEO is organic work intended to help a business appear inside the answer. ChatGPT Ads is paid media that appears separately and is labeled as an ad. The two can work together but one does not buy the other.
Does advertising make ChatGPT recommend my business in the answer?
No. The ad is separate from the answer and an advertiser cannot buy a place inside the organic recommendation. Anyone promising otherwise is mixing two different services.
Which businesses may be a good fit?
A business with a clear offer and customers who compare plan or research before getting in touch. Fit also depends on the audience the service area and whether a real lead can be measured after the click.
How much budget does a first campaign need?
There is no single amount that fits every business. We define a test budget according to the audience the campaign goal and what the business can afford to pay for a lead. The budget is agreed in advance and is not expanded before there is data.
Do you manage campaigns on other platforms?
Yes. We also work with Google Ads and the advertising platforms of Meta and TikTok. A business does not need to be everywhere. We choose the channels where the right audience can be reached and the result can be measured.
Related guides
Understand the options before deciding
What Is GEO? How to Get the Chatbots to Recommend Your Business
GEO is promotion inside the chatbots. Someone asks ChatGPT or Gemini who is recommended and gets your name. A complete guide in plain English.
Advertising in Eilat: Where to Advertise Your Business and What Each Channel Is Worth
A map of advertising channels in Eilat: local papers, Facebook groups, Waze, Google and Meta. Which reaches residents, which reaches tourists and what each costs.