01Purpose before campaign
Choose the action to encourage.
A donation a sign-up or reading information. We define what the nonprofit wants people to do before choosing search terms and ads.
Nonprofits · Google Ad Grants
Your nonprofit is entitled to a $10,000 monthly ad budget from Google.
Most nonprofits in Israel have no idea this exists. Google Ad Grants is the Google grant program that gives eligible nonprofits up to 10,000 dollars a month for search ads, without paying a shekel. We handle the approval process with Google and run the campaigns so the budget actually works.
Google Ad Grants- Nonprofits & community
Up to $10,000 a month
That is the budget Google gives a nonprofit that meets the terms. Search ads that appear exactly when someone looks for what the nonprofit does. Donations, volunteers or information.
Guiding the approval process
Registration goes through nonprofit verification with Google and meeting the program rules. We know the process and walk it through until the budget is live.
Rules you have to know
The program has ongoing requirements. A minimum click-through rate, quality keywords and a proper account structure. An account that misses them gets suspended. We build campaigns that stay within the rules over time.
Actually running the campaigns
A big budget is worth nothing without management. Keyword research, ad writing and weekly work on the data. Exactly like a regular paid campaign, only the budget comes from Google.
The website is part of the terms
Google requires a working, secure site with clear content about the nonprofit activity. If the site does not meet the terms, we know how to fix it. That is our other profession.
Measured like a business
A donation, a newsletter signup or a volunteer enquiry. Every action is measured and you see exactly what the budget brings. A monthly report in plain language.
Live case
A nonprofit already running with us
The Association for Correct Consumption
What we did
Guiding the Google approval process and running the Ad Grants search campaign with a 10,000 dollar monthly budget
What happened
Nationwide campaigns that bring the nonprofit content to people searching for information about safe and responsible consumption
THE PROCESS
What we actually do
Eligibility check
We check that the nonprofit meets the program terms. A registered nonprofit with proper certification and an active website. Most nonprofits qualify and do not know it.
Approval with Google
We guide the verification and registration process until the account is active and the budget is available.
Campaign setup
Keyword research by the nonprofit goals. Donations, volunteers or content reach. We build campaigns that meet the program rules and connect full measurement.
Ongoing management
Weekly work on the account so the budget gets used and the account keeps meeting the requirements. Once a month, a clear report on what the budget brought.
Projects and process
Google ads that lead to a relevant nonprofit page
01Purpose before campaign
0103
Purpose before campaignProcess step
02Nonprofit destination pages
A volunteer ad should lead to the volunteer page.
When a campaign invites people to volunteer they should reach volunteer information rather than a general home page. We check that before the ads run.
03Management and review
Track the budget and actions.
We review what received impressions and which actions happened on the site. The data guides what to improve next.
Start with the action the nonprofit wants to encourage.Then check whether the destination page explains it and lets visitors continue.
WHAT YOU GET
What the nonprofit service includes
A free eligibility check for the program
Full guidance through the Google approval process
Setting up the ad account and campaign structure by the program rules
Keyword research based on the nonprofit goals
Writing ads and adjusting the landing pages on the site
Weekly account work and keeping up with program requirements
Conversion tracking on donations, signups and enquiries
A monthly report in plain language
BEFORE YOU CALL
Questions people ask us
Which nonprofits are eligible for Ad Grants?
A registered nonprofit with proper certification that passed Google nonprofit verification. Some fields are excluded, like government institutions, hospitals and academic institutions. Our eligibility check is short and free.
Is it really free?
The media budget is. Google gives up to 10,000 dollars a month for search ads and does not charge for the clicks. The only payment is for our management, priced by the scope of work.
How is Ad Grants different from a regular paid campaign?
The principle is the same, only the budget source differs. There are some limits. Ads appear in search only, there is a price cap per click in some cases, and the account must keep meeting quality requirements. That is why professional management matters there even more.
How much of the budget actually gets used?
It depends on the field and the search demand. A nonprofit in a high-search field can use a large part of the budget, and a narrow niche less. In the eligibility check we will tell you honestly what to expect.
Our account was suspended. Can it be saved?
In most cases, yes. A suspension usually comes from missing the program quality requirements. We fix the account by the rules and file a reinstatement request.
Do you work with nonprofits outside Eilat?
Yes. We run the Association for Correct Consumption campaign nationwide, and the whole thing works great remotely.
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