Accessibility statement

1. Why this statement exists at all

The Israeli Equal Rights for Persons with Disabilities (Service Accessibility Adjustments) Regulations 2013 exempt small businesses from the website accessibility duties. alma studio falls within that exemption, so we are not required to make this site accessible.

We decided to do it anyway. We make the site accessible as though the duty applied to us, and we will keep doing so as the business grows and the exemption no longer applies. The reason is simple. We build websites for other people, and you cannot sell accessibility without practising it.

This statement sets out the accessibility adjustments we actually made, as regulation 34 requires of anyone who makes them. It is not here to explain what we are allowed to skip. It is here to describe exactly what we did and what was tested.

If you are a business owner reading this to work out what applies to you: the accessibility duty is measured by your own status, not by who built your site. The exemption is narrow and most active businesses do not fall within it. We are happy to explain what that means in your case.

2. Which standard exactly

The binding standard in Israel is not WCAG 2.1 and not WCAG 2.2, even though many sites claim otherwise. Regulation 1 defines the internet accessibility standard as Israeli standard IS 5568, and regulation 35(a)(1) requires level AA of anyone who carries the duty. The edition in force is IS 5568 part 1 of September 2023, identical to WCAG 2.0 of December 2008 apart from national modifications and additions.

A precise statement of what we are saying here. We do not make a formal declaration of conformance to the standard. What we do say is that we built the site against those same criteria and tested it against them. The difference is not word play. A declaration of conformance is a representation that requires a full formal evaluation, and we would rather describe exactly what we did and what was tested than make a sweeping claim.

In practice we also built the site against WCAG 2.1 criteria, which are stricter in places, so some of our adjustments go beyond what the Israeli standard requires.

• Criteria 1.2.1 to 1.2.3 covering pre-recorded media were raised in the Israeli standard from level A to level AA. This site has no video or audio, so they do not arise here
• Criteria 1.2.4 and 1.2.5 covering live captions and audio description were moved in the Israeli standard to level AAA and are not required at level AA. The stated reason is the difficulty of captioning in Hebrew
• Criterion 2.4.10, which requires section headings marked up as headings, was raised in the Israeli standard to level AA and is not required by the global standard. This site meets it. Every page is built on a semantic heading hierarchy

3. What was made accessible

This is the full list of adjustments present on the site today. Every item on it can be checked by you.

• A permanent accessibility menu in the corner of the screen with five toggles: larger text, high contrast, stop animations, highlight links and increased spacing. Your choice is saved in the browser and returns on your next visit
• A skip-to-content link that appears on the first Tab press on every page and jumps straight to the main content
• Full keyboard navigation across the whole site including menus, forms and carousels. Every interactive element has a visible focus indicator
• Horizontally scrolling areas such as the image strips and the wide tables can be focused and scrolled with the keyboard
• Semantic HTML with a correct heading hierarchy. One main heading per page and an unbroken heading order so screen readers navigate properly
• Colour contrast meeting level AA on all text. The vivid brand colours are automatically swapped for a darker variant wherever they are used as text
• Alternative text on every meaningful image. Decorative elements are marked so a screen reader skips them instead of reading noise
• Respect for the system reduced-motion preference. Anyone who set reduced motion on their computer or phone gets the site without animations
• A layout that fits every screen size and supports zooming to 200 percent without loss of content or function
• Forms with clear labels, marked required fields and error messages stated in words rather than by colour alone
• The site works in two languages, Hebrew and English, with language marking and full support for the correct text direction in each

4. How we tested and when

A statement without testing is a promise. These are the tests we actually ran and their results.

The most recent automated test was run on 30 August 2026 with the axe-core testing engine against all WCAG 2.0 and 2.1 criteria at levels A and AA. It scanned 24 pages in desktop view and 12 pages in mobile view, across both languages. The result was zero issues on every page scanned.

An earlier run of the same scan found real defects and we fixed all of them: insufficient contrast on brand-coloured text, an incorrect label on the wordmark and scrolling regions that could not be reached by keyboard. We re-run the scan after every significant change to the site.

• Automated testing with axe-core against WCAG 2.0 and 2.1 level AA in a Chromium-based browser
• Manual keyboard navigation testing on every page template, walking every interactive element in a sensible order
• Contrast checked by calculation against the actual colour values, not by visual estimate
• Testing at two screen sizes: desktop at 1280 wide and mobile at 390 wide
• Testing of behaviour under reduced motion and under the high-contrast mode of the accessibility menu

5. What is still limited

An honest statement has to include what is not perfect. These are the limitations known to us today.

• The site shows screenshots of client websites we built. The screenshots carry text descriptions, but we have no control over the accessibility of those external sites themselves. Clicking a card takes you to the client site, whose accessibility is their responsibility
• The illustrations and diagrams in articles are visual. Each has a text description, and the data they show always appears as ordinary text in the body of the article as well
• The animated sections are decoration rather than content. They are marked so screen readers skip them, and all of them can be stopped with one click in the accessibility menu
• Despite the testing, some parts may remain not fully accessible. Automated testing catches some defects, not all of them. We keep testing and improving

6. Found a problem. Here is how to reach us

We want to know. A report about an accessibility problem is handled here as a priority. The contact is Shahar Libshin at alma studio. Phone or WhatsApp 050-294-0127, email shaharlibshin@gmail.com.

To let us fix it quickly, four details help: the address of the page where you hit the problem, a short description of what did not work, your browser and device, and if you use assistive technology, which one.

We commit to acknowledging a report within one business day and to fixing it, or offering an alternative way to get the information, within a reasonable time. Israeli law provides that a deviation from the accessibility requirements is not treated as a violation if it is corrected within a reasonable time and no later than 60 days from receiving notice. We intend to fix it long before that.

If you contacted us and believe we did not handle it properly, you may approach the Commission for Equal Rights of Persons with Disabilities at the Israeli Ministry of Justice. Contacting us first is not a condition and does not limit any right you have under law.

7. Accessibility coordinator

The duty to appoint an accessibility coordinator under section 19(42)(a) of the Equal Rights for Persons with Disabilities Law applies to a service provider employing at least 25 people, and regulation 91(a) repeats the same threshold. That duty does not apply to us.

Even so, we set one clear address for anything to do with accessibility: Shahar Libshin, at the contact details in the previous section. There is no call centre and no queue, and your message reaches someone who can act on it.

8. Accessibility of the service itself, not only the website

Our service is delivered remotely: phone, WhatsApp, email and online meetings. We have no premises receiving the public, so there are no physical adjustments to declare.

What we do offer is adapting the communication channel to what suits you. Anyone who prefers written messages over calls gets written communication. Anyone who prefers a call over reading documents gets a call. Anyone who needs a document in another format will get it. No explanation needed. Just ask.

9. Accessibility of the sites we build for clients

This statement covers our own site. On sites we build for clients, accessibility is part of the work rather than a paid extra. We build to the same standard and explain to the client which duty applies to them.

Legal responsibility for a client site rests with the client as the party providing the service to the public. We are responsible for carrying out the accessibility work as agreed and documenting it. Content the client uploads themselves after handover, such as images without descriptions or inaccessible documents, is their responsibility. Israeli regulation 35(b) draws that same distinction.

10. Updating this statement

This statement was updated on 30 August 2026 and replaces an earlier version of 14 August 2026. We review it at least once a year, and whenever the site changes significantly or the standard is updated.

The statement is published in a prominent place. A permanent link to it appears in the footer of every page on the site, in both Hebrew and English.