Terms of use

1. Who we are and how to reach us

The site alma-studio.co.il is run by alma studio, based in Eilat. Our services are provided remotely across the country and we have no office that receives the public.

Ways to reach us. Phone and WhatsApp 050-294-0127. Email shaharlibshin@gmail.com. The full postal address will be given to anyone who asks for it through one of these channels.

On payments. We issue a proper receipt for every payment. Anyone who needs a particular type of document for their own bookkeeping will get a clear answer on that in the first conversation and not after the fact.

2. Definitions

The site

The address alma-studio.co.il with all its pages, sub pages and content, in Hebrew and in English.

We · alma studio

The business described in section 1.

User

Anyone who browses the site, reads it or leaves details on it. No registration is needed in order to browse.

Client

Someone who has entered into a written service agreement with us. Reaching out through the site does not make anyone a client.

The services

Building websites in WordPress and in code. Managing paid campaigns on Google. Organic SEO. Promotion in the answers of AI engines. Building apps and systems. Guiding nonprofits through the Google Ad Grants programme.

Service agreement

The separate document signed with a client that sets out the scope of work, the price, the timeline and the terms. It, and not these terms of use, sets the actual working terms.

3. Agreeing to these terms and changes to them

Using the site means agreeing to these terms. Anyone who does not agree to them is welcome to simply not use the site.

We may update these terms from time to time. The binding version is the one shown on the page at the time of use, and the date of the last update appears at the top of the document. A significant change will be marked at the top of the page for at least thirty days. We do not apply changes retroactively to an existing engagement. The terms of a signed service agreement change only by written agreement of both sides.

4. What this site is and what it is not

The site shows who we are and what we do. It has service pages, a portfolio, a professional blog and a contact form.

• The site is not a binding offer and is not a price list. There are no prices on the site and no commitment to provide a service to anyone who gets in touch
• The content on the site is not personal advice. The guides and articles are written in good faith out of knowledge and experience. They are general information and not a recommendation tailored to a particular business
• Reaching out through the form does not create an engagement. It is a request for a conversation. An engagement is created only by a written service agreement
• We may decline an enquiry and decline to provide a service at our discretion and without giving reasons. We will not do so on an improper or discriminatory ground

5. What you may and may not do on the site

Use of the site is allowed for lawful purposes, personal or legitimate business ones. These are the things that are not allowed.

• Copying, reproducing or distributing the content of the site for commercial use without prior written permission. A short quote with a link to the source is always allowed and even welcome
• Systematic automated scraping of the site or of parts of it in order to build a database or a competing service
• Putting an unusual load on the server, intrusion attempts, bypassing security mechanisms or trying to reach admin areas
• Reverse engineering the code of the site or the systems shown on it
• Impersonating us or anyone else and giving false details in the form
• Using the contact details on the site to send advertising material. The contact details are meant for legitimate enquiries only

Found a security hole on the site? We would be glad to hear about it and we will not complain about it. Reach us on a private channel before publishing and give us reasonable time to fix it. We treat a responsible report as a contribution and not as a threat.

6. Intellectual property. What is ours

All the content on the site that we created is the property of alma studio. That includes the texts, the blog articles, the design, the code, the illustrations and diagrams, the brand mark and the brand name. Copyright arises with the creation of the work and does not depend on registration or on a notice.

The blog articles are open to read, to quote and to share. You may quote a passage from them with a mention of the source name and a link to the original page. You may not copy a whole article or a substantial part of one to another site, even with a mention of the source. You may not present our content as though someone else wrote it.

The site is open to crawling and indexing by search engines and by AI engines, and we encourage them to quote us with a link. That said, we make that use conditional on the quote being fair in its extent and on the content being attributed to its source. Wholesale copying of the blog in order to build a database or a competing product is not allowed.

7. Intellectual property. What belongs to our clients

The logos, brand names, photographs and websites of our clients shown on the site are their property and stay that way. We show them only in order to identify the work we did. Showing them does not imply an ongoing relationship, a partnership or a sponsorship of our services by that client beyond the work that was actually done.

The portfolio is shown by these rules. We show only work that has already been published to the public. We describe our part in the work accurately and without exaggeration. We do not show materials that were marked confidential.

A client or a rights holder who wants a logo, a photograph or a description of work removed is welcome to contact us, and we will remove it within seven business days, with no argument and with no need to give a reason.

Found content on the site that you believe infringes a right of yours? Contact us with details of the right and the exact location and we will deal with it straight away. We remove first and check afterwards.

8. The portfolio, the case studies and the numbers

The portfolio shows real work that we did. Every description of work reflects what we actually did.

Numbers and results. We show a figure only when we have supporting evidence saved for it and only when the client approved publishing it. A result achieved with one client is not a promise and not a forecast of a similar result with another. Results depend on the field, on the competition, on the budget, on the product and on factors that are not in our control.

Testimonials and reviews. We publish testimonials only in the wording the client wrote or approved themselves. We do not write testimonials on behalf of clients. We do not filter out negative reviews and we do not offer anything in return for a positive review. If a benefit of any kind is ever given in return for a testimonial, we will say so next to the testimonial itself.

Our blog is marketing content, in the sense that it is written by a business that sells the services it describes. We do not pretend to be a journalistic body or independent research. Inside the articles we clearly separate a fact with a linked source from a professional opinion of ours.

9. What we do not promise. Results on Google and in AI engines

This is the most important section in this document, so it is written out plainly. Nobody in the world can guarantee a ranking on Google, and we will not promise one.

• We do not promise a particular position in the organic search results, and not within a particular period of time. Google does not sell organic positions and it changes its algorithm often
• We do not promise an appearance in the answers of ChatGPT or of other AI engines. These engines choose their sources in their own way, and that way changes
• We do not promise a number of enquiries, a number of sales, a cost per enquiry or a return on the campaign investment. What we commit to is professional work, full measurement and transparency in the data
• We do not promise that the site will appear in external listings or directories that we do not control
• Anyone who promises you first place on Google within a month is not telling you the truth. That holds even when they present it nicely

What we do commit to. A clear work plan, actually carrying out what was agreed, transparent measurement of the results and honest reporting even when it does not flatter us.

10. Dependence on third party platforms

A large part of our work happens inside systems belonging to other companies. Google, Meta, hosting providers, domain providers and AI providers. Those systems have terms of use of their own, and they change them, along with pricing policy and interfaces, without asking us and sometimes without advance notice.

Suspension of an ad account, rejection of an ad, a policy change, a price change or an interface being discontinued at an external provider are not a breach of the agreement on our side. We will make every reasonable effort to solve a situation like that and to find an alternative, but the outcome is not in our control.

In paid campaigns there is a full separation. The media budget is paid by the client directly to the platform and does not pass through us. Our management fee is separate from the budget. The ad account, the analytics account, the Google Business Profile and the domain are assets of the client and are registered in the name of the client, even when we opened them on their behalf.

11. Ordering a service and the terms of engagement

A service is ordered through a separate written agreement. Before the engagement, and no later than the date the service starts, we will give you a document that includes our name and details, a description of the service, the total price and the payment terms, the date and manner of delivery, the warranty details and the ways to cancel.

Every price we give is stated in new shekels and represents the total price. We do not publish prices on the site, so any price you get is a personal quote with a defined validity period.

The agreement will set out, among other things, the exact scope of work, what is not included in it, the timeline and how it depends on materials and approvals that you give us, the payment terms and how requests for changes during the project are handled.

12. Cancelling a transaction

The rights described here are in addition to any other right you have under law and do not take away from it in any way.

A consumer as defined in the Consumer Protection Law has a right to cancel a distance selling transaction. In a continuing transaction, such as monthly support, you may cancel within fourteen days from the date the transaction was made or from the date the written document was received, whichever is later, whether or not the service has already started. In a transaction that is not continuing, such as a one off project, cancellation is possible in the same period, provided it is done at least two days that are not rest days before the date the service starts.

Cancelling a continuing transaction at any time. Even after the fourteen day period you may give notice ending monthly support. The notice takes effect within a short time and only the proportional part of the service already provided is charged.

How to give notice of cancellation. In any way that is convenient for you. By phone in speech, on WhatsApp, by email or by registered mail. No special wording is needed and no reason is needed. We will confirm receipt of a cancellation notice in writing.

To send a cancellation notice now. WhatsApp or phone 050-294-0127 or email shaharlibshin@gmail.com. We will refund the money that has to be refunded under law within the period set in the law.

13. The materials you give us

In order to build a site or run a campaign we receive materials from you. Texts, images, a logo, videos and lists. We do not check, and cannot check, where they came from.

By passing material to us you declare that you hold the rights needed to use it for the purpose it was given for. If a third party raises a claim against us over material you gave us, you will bear the handling of the claim and the costs it caused us. Infringing copyright carries exposure to compensation of up to one hundred thousand shekels without proof of damage, so this is not a small matter.

On our side, we will flag it to you when we spot material that looks problematic and we will offer an alternative. Stock images that we buy for a project are bought under a suitable licence, and their use is limited to the terms of that licence.

14. Ownership of the deliverables

The default under the Copyright Law is that the creator is the owner, even in a work that was commissioned and paid for. So we set this out expressly and in writing in the agreement and do not leave it as understood.

On completion of full payment, ownership of the unique deliverables created for you passes to you. The specific design of your site, the content we wrote for you and the code written especially for the project.

What stays ours. Components and infrastructure that we developed before the project or alongside it and that we use in other projects too. Our systems, in which the client receives a licence to use. Our working tools, templates and methods. On these you receive a broad licence to use, unlimited in time, for operating what was built for you.

Third party components such as WordPress, plugins, fonts and images remain subject to the licence of their owners. WordPress and its derivatives are released under the GPL licence, and we cannot restrict you beyond what that licence sets, and we do not claim to.

15. Warranty and maintenance after launch

On every site we build we give three months of warranty from the day it goes live. The warranty covers faults that originate in our work. An error in code we wrote, a component that does not work as agreed, or a display fault on the devices and browsers defined in the agreement. Fixing these is done at no charge.

What the warranty does not cover. Changes and additions that were not in the original scope. Faults caused by a change that you or someone else made. Faults originating in a plugin you installed or in a refusal to update a version. Faults at the hosting provider or the domain provider. Changes in external platforms.

We are not a hosting company and we do not commit to the availability of the site unless a separate maintenance agreement is signed that sets availability targets. Website security is an ongoing process and not a product. A hole that originates in code we wrote is our responsibility. A hole that originates in a plugin installed after handover, in a password that was shared or in a version that was not updated is not our responsibility.

A fault comes up. Tell us as soon as you can from the moment you found it. Early notice makes the fix fast and cheap. Finding a fault late, after it has got worse in the meantime, makes things harder for everyone.

16. Limitation of liability

This section is written within the limits the law allows. We are not writing a blanket exemption here, because a blanket exemption is not valid anyway and does not protect anyone.

The site and its content are offered as they are. We invest in the information being accurate and current and we verify every figure against its source, but we do not promise that the site will always run without faults or that the information on it will suit every situation.

We bear liability for direct damage caused by an act or an omission of ours. We do not bear liability for indirect damage, for loss of profit, for loss of a business opportunity or for other consequential damage. A service agreement will set an agreed liability cap that stands in reasonable proportion to the scope of the engagement.

Nothing in this section releases us from liability for bodily injury or for an act done maliciously, and nothing in it takes away from a right that cannot be contracted out of under law. The limitation of liability does not apply to these and we will not argue otherwise.

17. Third party services and information

The site includes links to client websites, to systems we built and to external sources of information. We are not responsible for the content, the availability, the security or the privacy policy of sites that are not ours. A link is not a recommendation of that site.

Search engines and AI engines may present our content partially or quote it in a different context. We have no control over that. The binding wording is always the one that appears on the site itself.

18. The contact form and the AI visibility check

Giving details in the form is voluntary. There is no legal duty to give them, and without a name and a phone number we will not be able to get back to you. The handling of the information is set out in full in our privacy policy.

The AI visibility check is a brief check that we run at no cost and with no commitment. It reflects a snapshot at the moment of the check. Answers from AI engines change from day to day and between users, so the check is not a scientific measurement and not a forecast. We do not commit to a binding response time, but we try to reply within forty eight hours.

19. Mailing and updates

The form has a separate and optional checkbox for receiving professional updates. It is separate from the consent for us to get back to you and it is not a condition for getting a reply.

Every advertising message we send will be marked as such, will include our name and the ways to reach us, and will include a simple way to unsubscribe. Unsubscribing takes effect immediately and with no questions. You can also simply reply to the message with the word remove.

We do not sell or rent mailing lists and we do not buy lists from others.

20. Minors

The site is intended for business owners and managers and is not directed at minors. We do not knowingly collect information about minors. A business engagement with us requires legal capacity under law.

21. Governing law and jurisdiction

Use of the site and any engagement with us are governed by the laws of the State of Israel only.

Jurisdiction is given to the competent courts in Israel under the rules of local jurisdiction set in law. We are not setting an exclusive place of jurisdiction here that would make things difficult for you, and we are not limiting your right to go to court.

Before going to court we would be glad to try to settle any dispute in a conversation. It is faster and cheaper for both sides. Trying is not a precondition and does not limit any right.

22. General provisions

• If a particular term in these terms of use is found to be invalid, the rest of the terms stay in full force
• A one off waiver of a right does not create a permanent waiver and does not prevent insisting on that right later
• These terms of use and the documents they refer to are the full agreement regarding use of the site. For a paid service, the signed service agreement prevails over these terms in any case of conflict
• The site exists in Hebrew and in English. In any conflict between the versions, the Hebrew version is the binding one
• Transfer of rights. You may not transfer rights under a service agreement without our written consent. We will give you advance notice of any change in the structure of the business that may affect the engagement

23. Questions and enquiries

For any question about these terms, about the services or about anything else you can contact us. Phone and WhatsApp 050-294-0127. Email shaharlibshin@gmail.com. We reply to every enquiry.

This document was updated on 30 August 2026 and replaces an earlier version of 14 August 2026.