Skip to content
Paid Campaign Management on Google · Google Ads

Google Ads management based on business goals and enquiry quality.

We build and manage Google Ads campaigns for businesses in Eilat and across Israel. We start with the service to advertise and the audience to reach, then connect the search to an ad and a relevant page. We review measured actions and enquiries alongside your feedback about the customers who actually came to the business.

  • Google Ads
Talk to us on WhatsApp

Searches relevant to your service

We review how people search for the service and what they expect to find. We also identify searches that do not fit the offer to reduce irrelevant visits.

Separate services and audiences

We plan ad groups around services and the area you serve. For a business serving both Eilat residents and visitors, we check whether different messages or destination pages are needed.

Review the landing page

We check that the page explains the service in the ad and makes it possible to get in touch on mobile. Any page development or changes are scoped in advance. A campaign does not automatically need a new website.

Weekly campaign review

We review searches, ads and spend against measured actions. Changes depend on the evidence available. More clicks alone are not a reason to increase the budget.

Measurement by action type

We define conversions and distinguish form submissions from contact button clicks. We review enquiry quality with the business so budget decisions reflect outcomes as well as clicks.

Your account and clear reporting

The ad account remains yours. The monthly report separates spend, measured actions and enquiries that can be attributed to advertising. We explain what changed and what to review next.

A brand illustration. Glass panels showing the Google mark, a bar chart and a targeting dial
Match the ad and destination page to the service being advertised
CASE STUDIES

Examples of campaign management work

How the service, ad and destination page connect.

The Association for Correct Consumption
The Association for Correct Consumption
What we did

Managing the nonprofit search campaign under Google Ad Grants

What happened

Ads lead to the nonprofit content about safe and responsible consumption according to the search topic

Golden VIP Tours
Golden VIP Tours
What we did

A paid Google campaign with a dedicated page for every transfer service. As part of the campaign, new brand photos of the vehicle fleet were added to the site

What happened

Each ad can lead to the relevant transfer service page with trip information and a way to get in touch

THE PROCESS

What we actually do

Review the starting point

We agree which services to promote and what counts as a relevant enquiry. If an account already exists, we review its history and measurement before suggesting budget changes.

Prepare the campaign

We write ads and define the audience and service area. We check destination pages and action measurement, then agree the budget before launch.

Run and review

We review searches and the results collected. We compare the data with the enquiries you receive and decide what to change in the ad, page or campaign settings.

Decide what comes next

We present spend and measured actions alongside feedback from the business. Together we decide whether to adjust the budget, expand a service or stop unsuitable activity.

Projects and process

The ad, the landing page and the contact path

iceshaked.comalma / studio
Shaked Distribution website with ice cream and dessert products
0102
Shaked DistributionWebsite preview
Open the website↗
01Shaked Distribution

Paid advertising for ice cream products and business equipment.

We manage paid advertising for Shaked Distribution. The website presents ingredients machines and equipment. The focus is on the product the customer needs and how to enquire or order through the site.

Open the website↗
02Golden VIP Tours

Google advertising for transport services.

We manage the campaigns for Golden VIP Tours. Each transport service has its own page on the site. An ad can lead to information about the trip someone searched for rather than a general page about every service.

The ad and page should present the same service.We check what people searched for and where they landed before changing the message or budget.
WHAT YOU GET

What campaign management includes

Keyword research and competitor research before setup
Building the account and campaigns from scratch, or cleaning up an existing account
Writing ads and testing versions against the data collected
Measurement for form submissions and contact button clicks
Weekly work on the account based on the data, not automation alone
Reviewing search terms and excluding irrelevant searches
A monthly report separating spend, actions and attributable enquiries
The ad account is always registered in your name
BEFORE YOU CALL

Questions people ask us

How is the media budget set?

We review the service, the area you cover and existing account data. We agree a budget and a review period, distinguishing Google spend from campaign management and any website work. Budget changes are agreed with you.

When can we tell whether the campaign works?

We review data from the start of the campaign. Success is assessed through relevant enquiries and customers, not a single day of clicks. The review period depends on the budget and evidence available. We do not promise an enquiry on day one or a steady drop in cost.

Whose name is the ad account under?

Yours, always. The budget goes straight to Google from your own payment method and you see every shekel. If we stop working together everything stays with you.

Do I need both SEO and paid advertising?

Not necessarily. We review what the website already brings in and which services you want to promote. You can start with one channel or combine them when there is a clear reason and a suitable budget.

I ran a campaign myself and it did not work. What do you check?

First we clarify what did not work: no visits, visits without enquiries or enquiries that did not fit the service. We check measurement, searches and the destination page before deciding whether the issue is the budget or the campaign itself.

Can I stop whenever I want?

Yes. No fines and no commitment period. The campaigns and the account are yours and all the history stays with you even if we stop working together.

What about campaigns beyond Google?

We also work with Meta and TikTok advertising. The channel follows the audience and the offer. We do not start campaigns everywhere by default. Chat advertising is a new service for us and is assessed separately for availability and fit.

Do you work with nonprofits too?

Yes. We help nonprofits assess eligibility for Google Ad Grants and set up and manage campaigns. We review the program requirements, the website and the action the nonprofit wants to encourage before starting.

Related guides

Understand the options before deciding