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What we learned from the work

Guides

We wrote down here what we explain to clients on the first call. Everything is open and free to read. When there is a technical term we explain it on the spot.

What Tourists Search on Google About Eilat: A Demand Map by Season

We checked five years of Google searches about Eilat. When the peak hits, what people type, why the rising searches are iPhone models and what to do with the map.

Website accessibility under Israeli law: what a business must do and what happens when you ignore it

What the accessibility law requires from a business website in Israel, who is exempt, and why a widget alone does not make a website accessible.

Automations for a Seasonal Business: What Runs on Its Own When You Are Swamped

Small business automation in plain words. What is worth automating in a seasonal business, what the spam law requires, and why you build it in the quiet months.

Direct Bookings for Boutique Hotels and Vacation Rentals: How to Stop Paying a Commission on Every Night

Why the platforms are a channel, not an enemy, how Google's free booking links work and how to turn a returning guest into a direct WhatsApp booking.

Marketing a Tourism Business in the Arava and Hevel Eilot: the Opposite Season to Eilat

How to market a tourism business in the Arava and Hevel Eilot: the opposite season to Eilat, who the desert guest is and which search terms work.

Google Reviews for a Tourism Business in Eilat: How to Ask a Tourist Who Leaves Tomorrow

Google reviews for a tourism business in Eilat: when to ask a tourist who leaves tomorrow, how to get a direct link, and how to reply to a negative review.

Digital Marketing for a Business in Eilat: The Guide for Business Owners

Digital marketing for a business in Eilat in six steps, from your Google Business Profile to paid and organic promotion. With a seasons table and a 90 day plan.

A WhatsApp Customer Club for a Tourism Business in Eilat: How to Keep a Guest Who Comes Once a Year

A WhatsApp customer club for a tourism business in Eilat: how to collect legal consent, what the Israeli spam law requires and what to write before the season.

Business Support in Eilat: Who Actually Helps and What to Do With It Online

Who actually helps a small business in Eilat: the Business House, Maof, the State Guaranteed Loan Fund, HACHA and the Tourism Corporation, and what each offers.

Booking System for a Tourism Business in Eilat: Platform, Off the Shelf Software, or a System Built for the Business

How a tourism business in Eilat takes bookings. The difference between a platform, off the shelf software and a system built for the business.

A Website for a Tourism Business in Eilat: 9 Things It Must Have

A tourism business website in Eilat has to work for a tourist holding a phone on the hotel strip. Speed, call and WhatsApp buttons, booking and a Google profile.

Google Ads for a Business in Eilat: How to Reach the Tourist in Town Right Now and the Israeli Planning a Vacation

Google Ads for a business in Eilat in two campaigns: the Israeli planning a vacation and the tourist already in town. Location settings, keywords and budget.

WordPress or Custom Code: What Is Right for a Small Business and Why It Matters on the Beach in Eilat

WordPress or a coded website for a small business in Eilat. A comparison of speed, security, maintenance and cost, and how to switch without losing your rankings.

How Much Does a Business Website Cost in Eilat: Price Ranges by Tier and the Difference Between WordPress and Code

How much does a business website cost in Eilat? Price ranges for a landing page, a business site and a shop, WordPress or code, yearly costs and red flags.

Advertising in Eilat: Where to Advertise Your Business and What Each Channel Is Worth

A map of advertising channels in Eilat: local papers, Facebook groups, Waze, Google and Meta. Which reaches residents, which reaches tourists and what each costs.

Google Business Profile for a Business in Eilat: How the Tourist Already in the City Finds You

How to set up and maintain a Google Business Profile for a business in Eilat. Categories, hours for the season and Shabbat, reviews in several languages.

How to Market a Business in Eilat by Season: A Marketing Calendar and Budget for a Full Year

How to market a business in Eilat by the tourism calendar: when demand peaks, when to start a Passover or Sukkot campaign and how to split a yearly budget.

Eilat tourism numbers: the figures a business owner in the city should know

Eilat tourism numbers in one place with a source for every figure. Hotels, occupancy, revenue, Ramon Airport passengers and what each number means for your business.

Google Ads for a Small Business: How Not to Burn Your Budget

Most small businesses that try Google Ads on their own lose money. Not because the system does not work. The five mistakes that drain the budget and how to do it right.

Promoting a Business in Eilat: What Works Here and What Does Not

How a business in Eilat reaches the top of Google search results. Google Business Profile, reviews, the words people search here, and what to do about the seasons.

How Much Does a Business Website Cost in 2026? What Really Goes Into the Price

How much does it really cost to build a website for a small business? What makes up the price, what to watch out for, and how to tell if the quote you got makes sense.

What Is GEO? How to Get the Chatbots to Recommend Your Business

GEO is promotion inside the chatbots. Someone asks ChatGPT or Gemini who is recommended and gets your name. A complete guide in plain English.